A Few Words

Hi! With the flux of smartphones invading the market, the days of desktop seem to be numbered. More and more internet users are being drawn to the portability and comfort offered by smartphones instead of desktops. Websites are designed specifically for the desktops and when sites are accessed using mobile devices the resolution changes providing a diminutive user experience. As per the statistics, 80% of internet users are constantly using their mobile phones for online shopping whereas 55% access social media platforms using their smartphones. It has completely altered the manner in which people absorb the digital content. This has given rise to the need of adaptablewebsitedesigns that work the same way on all kinds of the screen without any resolution loss and diminished user experience.

This brings me to talk about the reason I am here. I am going to explain the importance of responsive website designs in 2016 and years to come. First, let us establish what do responsive websites mean?


Responsive websites designs can be accommodated at any kind of screen unmindful of any device used by the user. The images, resolutions and scripting capabilities remain unaffected. These websites accentuate the latest CSS media queries, grids, and flexible layouts. The images reduce to smaller size and fit into the devices of all widths.

Now that we are acquainted with the responsive websites, let us delve into its importance in the recent times and years to follow.

Easy access: We need to accept the fact that most people will have switched to smartphones in the not so distant future. From shopping to dating everything is confined to mobile phones. In today’s era when people do not have extra seconds to spare, they will be repulsed if they find anything complicated to use. When people switch a desktop website to mobile, they find themselves scrolling through a maze. Today’s marketing is all about page traffic and mouse clicks. Businesses cannot afford to lose its customers just because they do not have  a responsive website design.

Low bounce rate: It refers to the rate at which visitors bounce back from the website without exhausting it. Slow loading and sub-standard navigation result in a higher bounce back rate. Responsive websites make sure to restrict the bounce-back rate.

Incorporating changes: The designs and images, accentuated in these websites can be easily altered as per the requirements, even more facilely than the regular website designs allowing a better flexibility for creative brainstorming.

In the future more portable devices like iPads and mobile phones will be swarming the market. The use of Desktop will deplete rapidly. This will leave website users owners with two options, either keep sticking to the basic version and keep losing customers or choose facilitator responsive website designs.

On this site, you will find all the useful information pertaining to responsive website designs, their  usability, and scope in the future. The most important yardstick of digital marketing is creating an online identity and brand. We have all the information that will help you to achieve the same by using responsive website designs.